Get Acquainted With, and Save on the 2018 Motor Trend “Truck of the Year” at Ravenel Ford!


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When the availability of the vehicle you want or living in an area with no dealerships nearby forces you to look outside of your comfort zone, you deserve to know it’ll be worth the effort. In that vein, we have good news for customers browsing our inventory from Johns Island and elsewhere: Ravenel Ford is home to this year’s Motor Trend “Truck of the Year,” the 2018 Ford F-150!

For those who may be unfamiliar with this truck’s reputation, the F-150 has been America’s favorite for over forty years. But in the last few years, its status as a cultural icon and work-horse among half-ton pickups has expanded thanks to the use of military-grade aluminum alloy skin, and a high-strength, fully-boxed steel frame—which saved 700 lbs. over the outgoing generation of truck when it launched in 2015.

But even that diet—while certainly catching Motor Trend’s attention—didn’t net the F-150 the award the year of its launch. So why is this truck winning such acclaim now? Because the mid-cycle refresh the 2018 F-150 represents launched it so far ahead of the competition that no other half-ton truck comes close.

The 2018 model year saw the F-150 adapt six unique grille designs for every model, a new ten-speed automatic transmission option on every powertrain, and updates to the full range of engines. Two new mills join the fold—a new base 3.3-liter V6 with 290 horsepower, and a 3.0-liter PowerStroke turbodiesel V6 that will join the lineup next spring. That engine is said to best the already best-in-class capability of the F-150, which currently offers the segment benchmarks of 13,200 lbs. max towing, 3,270 lbs. max payload, and 470 lb-ft of torque.

Yet Motor Trend doesn’t award models for being the best at everything, and what really hit home for them was Ford’s attention to detail on every level. For example, one might expect a base engine to be a slouch, but the new 3.3-liter V6’s smooth acceleration and ability to tow 5,000 lbs. without sweat impressed them. A Lariat truck with the 2.7-liter EcoBoost—now home to 400 lb-ft of torque and 325 horsepower—evoked similar reactions.

Proud as we are to offer the 2018 “Truck of the Year” at our Ford dealership in Ravenel, SC, having a truck that gets the job done without sweating the details is nothing along with the buying experience to match. In addition to the built-in savings our credit experts will work into your lease or loan agreement, you will also discover that America’s favorite truck can be acquired with no closing costs at the time of sale, and a price only $98 above invoice!

Interested in finding out more about the 2018 F-150? If you have questions, we would be happy to answer them, and help get the ball rolling on scheduling your test drive. When you’re ready, reach out using our contact form.

Categories: Fleet, New Inventory, News
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