| Ravenel Ford is a small dealership located just south of Charleston, SC. It was founded by local car dealership legend Bob Marchant who knew that people were ready for a dealership that put low prices and customer satisfaction ahead of big profits. His $98.00 over invoice pricing strategy changed the Charleston new car market and continues to save customers thousands of dollars every day.
The concept is simple enough. State law requires that manufactures sell to all dealers for the same price. A small store that only sells a few cars has to make a lot on each to cover all of their expenses. A big in town store has to pay for an expensive location, lots of staff and a huge advertising budget, not to mention the big houses, yachts and planes many car dealers have a taste for. But a little store just a short drive out of town could sell a lot of cars for a small profit and easily cover expenses. This is the plan that Marchant Chevrolet and Ravenel Ford still live by today. Both stores operate with very low overhead and sell high volume.
The Marchant family invites you to shop our stores on line or in person. You will find that they are the easiest place to buy a vehicle in the low country!
|
